Awesome Video of the Week #38: Chipotle Farming

Chipotle’s 2011 stop-motion environmental spot featuring Willie Nelson was just amazing – worth a little Earth Day repost. The ad went insanely viral, poignantly promoting Both Chipotle’s organic ingredients and its foundation supporting sustainable agriculture.
The spot features the story of a farmer who builds his small operation into a giant industrial machine—penning in his animals, fattening them with chemicals, chopping them up in slaughter machines, and polluting nearby rivers in the process. Eventually the farmer releases the animals to roam and graze, sets up wind turbines all over his fields, and delivering the end product to a Chipotle courier. They added a cover of Coldplay’s “The Scientist” by Willie Nelson, which made our eyes leak a little. To sprinkle just a little more awesome on top of this, proceeds from sales of Willie Nelson’s song on iTunes go directly to the Chipotle Cultivate Foundation. Yes, we purchased it. Yes, we’re do-gooders.

Enjoy this “Earth Day Edition” Awesome Video of the Week!