On the whole, the ads were a little disappointing this year. But there were a few that stood out.
Tide — Miracle Stain
A very clever poke at the crazy fandom of football, and the brand recognition is lasting and immediate. Very well done.
VW — Get Happy
This is just goofy, but it had us giggling the whole way through. Sometimes that’s all it takes to make a good ad campaign. “Respec’ bossman!”
Budweiser — Brotherhood
The Budweiser Clydesdales were first introduced in 1933, to celebrate the repeal of Prohibition. Budweiser has used them in various print and video ads ever since and the Clydesdales are now one of the most iconic images among alcohol brands. If this spot doesn’t make you sniffle just a little, check your pulse.
Mercedes-Benz — Soul
It’s official…Willem Dafoe is a little creepy. But this ad is entertaining.
Hyundai — Team
Take the topic at hand (football). Add some cute kids acting grown up. Blend.
This same description could be used to describe every E-Trade ad from the last decade, but their Superbowl ad this year was weak so Hyundai gets the nod.